Seo strategies

The evolution of SEO

Natural referencing has existed since the creation of the internet. Since the founding of Google in 1998, he has experienced great revolutions, including Google Panda and Google Penguin, the two most important ones. The objectives of these modifications are always to answer the best and most adapted to the user, according to the keywords, its history, its behavior on the Internet, its geolocated.

Integration of a sitemap

When developing your site, you can add a sitemap, or plan your site. It will not only allow search engines to find their way easily among your pages but also to your readers who will see which pages you are proposing. In a sitemap you can integrate all the titles of your pages by including the direct link to facilitate the navigation of the visitor.

The tools of a webmaster

Google, like Bing, both have tools that a webmaster can use for free to hone his SEO. You can see in particular your evolution in the ranking of the search engine, the searched keywords that bring visitors to your site, or backlinks from external sites redirecting to yours.

Content Marketing and SEO

Warning! Do not mix SEO, which is based primarily on keywords and content marketing that is based on the quality of the article or publication, images of info graphics....

For good content marketing consistent with SEO, create content of superior quality, and important in length. Publish content regularly Take into account the internal mesh of your site to increase its internal power. Publish your content on social networks to ensure a good sharing thanks to the virility of these. Finally, find the keywords that you think are the most important and that are adapted to your content as well as your positioning: target, differentiation.

Formatting your SEO

For a good SEO, you can, even create a strong internal mesh among your pages. Also try to get backlinks that direct visitors to your site.

In addition, you create pages on Facebook and Twitter. A presence on social networks will greatly improve your Google ranking. In addition, they allow a significant virality of messages.

Also focus on a good network of relationships. They can not only advertise you, but the articles they write about you on their website or blog will be taken into account for your e-reputation since Google will assimilate the words used and the link of your site . Your public relations will also help you to create backlinks.

Bring importance to your content! Since keywords are the heart of SEO, the content logically appears as an indispensable pillar. Focus on what your prospects expect to see on your site. They want answers to their questions, for example "why can this product please me?" Or "how is it different from others?".

Finally, when designing your SEO, always aim to convert a prospect into a loyal buyer. Again, the traffic is not enough.