Digital Marketing and Mobile Support

As you probably know, more and more users are surfing the internet mainly on mobile phones or tablets. You yourself may be reading this article on your phone. The mobile support is very practical, and used throughout the day, whether on waking, in transport, during meals or while playing sports.

When we talk about mobile marketing, this concerns smartphones as well as tablets, even if they are more and more likely to be considered as computer mainly because of the size of the screen that approaches it more than that of a smartphone.

In fact, more than half of people with smartphones have already shopped online from their mobile phones , and more than 1.2 billion people worldwide own and regularly use a smartphone. When buying via a mobile, it is often spontaneous, knowing that it is very easy and fast to do so.

In addition, Google has a strong tendency to favor search engines for sites that are mobile friendly, or that adapt to viewing via a mobile surface that is generally smaller than a computer. Too few brands still own a mobile friendly site. So think about it when developing your website.

Mobile friendly site development

To create a good mobile site, you need to analyze what you already have with digital data . So look for the percentage of visitors to your site who are mobile users. You can use Google Analytics. Then create a responsive design site, a design adapted to mobile, among others that will allow you to integrate the most information in a small and adapted space. You must review the entire organization of your site, work on the conversion of your site. For example if you have a list of links on the site, it will not be optimized for a mobile site at all, it is very difficult with one finger to press the right link among a set of links.

In summary, mobile marketing is essential to a good digital marketing strategy:

• It is fundamental to digital marketing mainly to not make you miss sales.
• Analyze your prospects, find out who they are, what they do, where they are when they visit your site.
• Use a lot of graphics, visuals, rather than long texts that would force the reader to zoom, refocus its screen.
• Promote the mobile site when you create your website.
• Do not confuse a mobile site and a mobile application that are two different things.